We engineer Brand Flywheels, self-reinforcing systems where every touchpoint compounds into
lower acquisition costs, stronger authority, and an audience you actually own.
-22%
CPL vs Display Ads
48.7
Avg Daily YouTube Mins
5–10×
Hook Variants Per Video
+22%
Reels Interaction Uplift
Our Approach
SIX PILLARS. ONE FLYWHEEL.
Our strategy is built on six integrated pillars designed to work in concert, forming a
compounding system that builds brand equity while driving measurable, scalable revenue.
01
Brand Strategy & Growth
Owns the narrative and authority. We position your brand as the Category King through
thought leadership across Instagram, X, and owned domains.
02
Creative Performance
Stops scroll, earns attention. Data-driven UGC creator networks, hook libraries and
visual disruption engineering for maximum retention.
03
Paid Media
Scales what works, fast. Cross-platform funnels across Meta, TikTok and Google. Each
channel playing its precise role with surgical precision.
04
Paid Search (SEM)
Captures high-intent demand. When viral moments drive branded queries, we ensure you,
not competitors, capture every high-intent click.
05
SEO
Compounds brand equity long term. Video-to-content alchemy, technical on-page SEO, and
YouTube optimisation for dual-platform discovery.
06
Platform-Native Video
Elevates every channel's ROI. Editing for retention, platform-native fluency, and
strategic narrative layering through Jungle City Pictures.
THE BRAND FLYWHEEL EFFECT
🎯
Awareness
Social Flywheel drives brand discovery at scale. Every piece of content feeds the
next.
⚡
Conversion
Web-centric funnels turn clicks into customers with landing pages that mirror
campaign aesthetics.
👑
Authority
Thought leadership makes you the Category King. Authority built on owned assets
outlasts any algorithm change.
READY TO STOP RENTING YOUR AUDIENCE? Brands that don't own their audience lose up to 30% of
earned traffic to competitors. Let's change that.
What We Do
EVERY AD DOLLAR WORKING HARDER
Paid media
without strategy is just burning budget. We build cross-platform funnels where each channel plays a precise
role, generating awareness, building consideration, and closing conversion with surgical precision.
🎯
Brand Strategy & Growth
Owns the Narrative
We engineer a self-reinforcing Brand Flywheel, not just a unified narrative. Social
creates awareness, which drives branded search, which feeds the web ecosystem, which amplifies social reach.
Every channel compounds every other.
Omnichannel Brand Flywheel engineering
Authority Mapping & thought leadership
Category King positioning
LinkedIn, X & owned domain distribution
Web-centric conversion architecture
⚡
Creative Performance
Stops Scroll, Earns Attention
We go beyond "authenticity" to a data-driven Creator Network. Every creator is matched
to your brand's data profile and equipped with Hook–Body–CTA scripts engineered for maximum retention and
scroll-stopping visual disruption.
UGC Creator Network (data-matched)
Hook Library: 5–10 variants per video
Rapid Iteration A/B testing engine
Visual disruption & pattern interrupts
Hook–Body–CTA script engineering
📱
Paid Media
Scales What Works, Fast
We leverage the Reels +22% interaction advantage to build Engagement Custom Audiences.
Warm audiences are retargeted with Static Social Proof ads, testimonials, reviews and results to close the
sale at a fraction of cold traffic cost.
Meta Ads (Facebook + Instagram)
TikTok Spark Ads
Cross-platform funnel architecture
Engagement Custom Audience building
Social proof retargeting sequences
🔍
Paid Search & SEO
Captures High-Intent Demand
When your video campaigns go viral, people search for you on Google. Intent-Based Search
is the safety net that catches every spark of demand your social strategy ignites. SEO is the compounding
asset that outlasts every ad campaign.
Google Search (SEM) & Performance Max
YouTube Search & Shorts strategy
Video-to-content SEO alchemy
Technical & on-page SEO
YouTube SEO for dual-platform discovery
Paid Media Deep Dive
CROSS-PLATFORM FUNNEL STRATEGY
TikTok runs
top-of-funnel awareness. Instagram handles mid-funnel consideration. Google Search captures high-intent branded
queries. Every platform has a job, and no dollar is wasted on the wrong audience at the wrong stage.
Meta Ads · FB + IG
Mid-Funnel Conversion
Engagement Custom Audiences built from Reels interactions, then retargeted with
social proof to close at a fraction of cold traffic cost.
TikTok Ads
Top-of-Funnel Awareness
Trend-led virality stabilised with Spark Ads. Organic creator content that's already
performing, boosted for lower CPA.
Google & YouTube
High-Intent Capture
Branded Search campaigns protect your buzz. Performance Max extends reach across
Gmail, Display, Shopping and Maps simultaneously.
Community Management
SOCIAL & COMMUNITY OWNERSHIP
We treat sentiment as R&D. Real-time feedback from social conversations feeds directly
back into the creative engine for rapid iteration.
Feedback Loops
We treat sentiment as
R&D. Real-time feedback from social conversations feeds directly back into the creative engine for rapid
iteration.
Advocacy Architecture
Scaling superfans through
strategic moderation. We convert passive scrollers into brand owners by fostering belonging and private
community hubs.
Algorithmic Pulse
Maintaining 24/7
interaction to signal authority. Engagement isn't a cost — it's the fuel that keeps the flywheel spinning
across TikTok and Reels.
READY TO BUILD YOUR BRAND FLYWHEEL? Let's engineer a system where every channel compounds
every other.
A Jungle Production
Video Production Division
JUNGLE CITY PICTURES
Our video production moniker, Jungle City Pictures is the creative engine behind every frame we craft,
platform-native, retention-engineered, and built to make every channel perform harder. We don't just edit for
views. We edit for retention, not just statistics.
JUNGLE CITY PICTURES
01
The First 1.5 Seconds
Visual disruption through pattern interrupts, sudden zooms, text overlays and colour
shifts. These elements stop the scroll before the skip reflex triggers. The Narrative Promise immediately
signals the value reward awaiting the viewer.
02
Intentional Pacing
Exceptional editing dictates the viewer's pulse. Micro-cuts remove every millisecond of
dead air. A Re-Engagement Spike and a new visual element is introduced every 3–5 seconds to continuously
reset the viewer's attention span.
03
Platform-Native Fluency
Exceptional editors don't cross-post, they translate. Content is rebuilt for each
platform's native UI, interaction mechanics, and audience behaviours, editing specifically to drive Saves
and Shares on Reels, not just passive views.
04
Strategic Narrative Layering
A single Hero video becomes 10 Help and Explainer shorts through Content Alchemy. Dynamic
subtitles don't just transcribe audio, they emphasise the emotional weight of keywords to deepen engagement
and recall.
Our Process
CONTENT ALCHEMY
How a single production becomes a multi-platform content ecosystem that ranks, converts, and compounds.
ONE HERO. TEN ASSETS.
Every Hero video produced by Jungle City Pictures is engineered to atomise into a full library of
platform-specific content through our Content Alchemy process.
01
Hero Video Production
Long-form anchor content produced with UGC creators or your in-house talent.
Hook–Body–CTA engineered for maximum retention with 5–10 distinct hook variants.
02
Content Atomisation
The Hero video is transcribed, segmented and rebuilt into platform-native short-form
for TikTok, Reels, YouTube Shorts and LinkedIn, each translated, not cross-posted.
03
Video-to-SEO Alchemy
Every Hero and Hub video is transcribed, structured, and transformed into long-form
blog posts and How-to guides, a double-conversion asset from a single production.
04
A/B Testing & Scale
Winning UGC and short-form clips are identified via low-cost A/B testing before being
scaled with serious ad spend, minimising waste and maximising creative ROI.
05
YouTube SEO Optimisation
Every video title, description, and tag cluster is optimised for dual-platform
discovery. Help and Explainer shorts appear at the top of both YouTube and Google Search.
LET JUNGLE CITY PICTURES TELL YOUR STORY From concept to cross-platform content library,
all under one roof.
The Team
GET TO KNOW US
Three experienced operators with combined decades of work across entertainment, paid media, and integrated
marketing for Africa's biggest brands. Founded by Joseph and spearheaded by Benjamin and Misha, Jungle was
structured to build the agency we always wished existed.
35M+
Views Generated
+45%
Avg Engagement Lift
$2M+
Budgets Managed
8+
Years Experience
J
Joseph Jones Umba
Joseph Jones Umba
Founder & Content Producer
A seasoned Content Producer with over 8 years delivering high-impact multimedia campaigns
for leading entertainment brands including Multichoice and Showmax. Key role in producing and editing
content for Maisha Magic channels and Mzansi Magic, generating millions of views across platforms. He has
consistently increased audience engagement by over 45% through strategic content production, SEO
optimisation and effective repurposing of long-form media into high-performing digital assets.
B
Benjamin Umba
Benjamin Umba
Digital Content Producer & Paid Media
A highly experienced digital content producer with over 6 years of expertise managing
campaigns across paid media and social platforms — Meta, TikTok, YouTube, LinkedIn and Google Ads.
Successfully led end-to-end campaign execution including content strategy, creative production, audience
targeting, media buying and analytics reporting. Recognised for managing fast-paced workflows and
implementing systems that improve operational performance and campaign scalability.
M
Misha Tshiakatumba
Misha Tshiakatumba
Integrated Media & Marketing Lead
An accomplished integrated media and marketing professional with over five years leading
full-funnel campaigns across Africa for The Coca-Cola Company, RMB, and Fives Group. Managed multi-market
media strategies and $2M+ budgets across West and Central Africa. Key role in standout campaigns including
Africa is Cooking at Coke Fest, the FIFA World Cup Trophy Tour, AFCON 2024, and IOC Tour de Flamme — earning
the NMA Live Experiences Award.
What Drives Us
OUR VALUES
Ownership Over Renting
We build systems that compound. Authority built on owned assets outlasts any algorithm
change. We don't build campaigns — we engineer flywheels.
Data-Driven Creativity
Creative excellence meets results-driven thinking. Every creative decision is informed
by audience data, platform behaviour and performance signals.
African Excellence
Rooted in Africa, built for the world. Our team brings culturally relevant storytelling
and a deep understanding of African and worldwide audiences to every campaign.
READY TO BUILD SOMETHING THAT LASTS? A team with real broadcast, paid media, and marketing
experience, working for you.
Let's Talk
READY TO STOP RENTING YOUR AUDIENCE?
Tell us
about your project. We'll come back with a strategy session proposal tailored to your brand's goals,
audience and growth stage.
What Happens Next
1. We review your brief
We study your brand, audience and current channels before responding.
Timeline
2. Strategy session within 48hrs
We'll schedule a focused session to map out your Brand Flywheel.
Outcome
3. Tailored proposal & roadmap
A bespoke strategy document aligned with your budget and goals.
Email
hello@junglegroup.agency
Tell Us About Your Project
Fill in the details below and we'll be in touch within 24 hours.
Brief Received ✓
Thank you for reaching out. Our team will review your project brief and be in touch within 24 hours to
schedule your strategy session.
